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Building Getgems: From idea to the №1 NFT Marketplace on TON

PRODUCT DESIGN
STRATEGY
MOBILE & DESKTOP
2023 — 2022
PROTOTYPING

Building Getgems: From idea to the №1 NFT Marketplace on TON

MOBILE & DESKTOP
2023 — 2022

Getgems. The largest NFT marketplace in the The Open Network (TON) ecosystem ✦

Collection page (getgems.io)

Over $120M in traded volume and 530K unique collectors.

Context. In 2022, when the TON ecosystem was only beginning to take shape, TOP set an ambitious goal: create the leading NFT marketplace on TON. 

I joined as the first designer and set the product direction, core UX principles, and the design system for long-term growth.

Problem. Users struggled to buy even simple NFTs. Existing platforms overloaded them with crypto noise ↓

The strategy. We decided not to repeat complicated crypto patterns.

The strategy. Our team chose not to copy complex crypto patterns.

The goal was simple. Make buying an NFT feel as simple as buying a coffee.

Buying NFTs flow

The system. A design system that helped us scale new flows faster ↓

The system. A design system that helped us scale new flows faster ↓

Components
Some buttons
Icons

Scalability. Added themes to support different interface modes.

Scalability. And created themes in order to customize website in different modes.

Colour modes
Light, Dark & Deep Blue

I even created a New Year Mode using our token system. It demonstrates how scalable the system is.

Scalability. And created themes in order to customize website in different modes.

I even created a New Year Mode using our token system.

It demonstrates how scalable the system is.

Special New Year event

Gemmy. We wanted to create a genuinely warm and engaging character.

So I worked closely with an illustrator who brought this mascot to life.

Scalability. And created themes in order to customize website in different modes.

I even created a New Year Mode using our token system.

It demonstrates how scalable the system is.

Gemmy used in the interfaces
Gemmy in marketing posts

Impact. I designed the first version of Getgems and laid the foundation for the results below ↓

Onboarding into NFTs for new users

Ecosystem-defining UX

Intuitive UX for core features

Zero dependence on competitors

Getgems became the most popular NFT marketplace on TON, reaching over 530K traders.

Getgems dune.com analytics
TON NFT marketplace totals (all-time)

Learnings. Simplicity wins. Web3 didn’t need more features, it needed less friction.

getgems.io ✦


Team
Designers: Kirill Sidorets, Sergey Korneev
Manager: Ivan Gusev
Developers: Ivan Nedzvetskiy,
Dima Pantukhov, Elena Kachemirova
My Role
Senior Product Designer
Used tools
Figma
Principle
Dune
Updated in December 2025 by
Kir
Updated in December 2025 by
Kir
Updated in December 2025 by
Kir