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Redesigning a viral clicker into a scalable product

PRODUCT DESIGN
TELEGRAM MINI APPS
MOBILE
2025
PROTOTYPING

Redesigning a viral clicker into a scalable product

MINI APPS
2025

Notcoin. A viral Telegram mini-app built on TON that reached 50 million users and became one of the most iconic memecoins of 2022–2024 ✦

Notcoin. A viral Telegram mini-app built on TON that reached 50 million users and became one of the most iconic memecoins of 2022–2024 ✦

Notcoin before (old design)

Challenge. After explosive growth, retention began to drop.

Users kept tapping, but had no progression, no direction, no meaning.

Users kept tapping, but had no progression, no direction, no meaning.

010203040502022202320242025
Retention before (M users per year)

The product needed ↓

The product needed ↓

A clear goal and progression loop

A clear goal and progression loop

A structure that gives players direction

A structure that gives players direction

Strong social mechanics and competition

Strong social mechanics and competition

A scalable and consistent UI system

A scalable and consistent UI system

Research. I went straight to our community.

Research. I went straight to our community.

And asked users what they wanted, what felt missing, and why they stopped returning.

There was plenty of feedback, so I kept only the most important parts

There was plenty of feedback, so I kept only the most important parts

Results. Players weren’t looking for more tapping. They were looking for meaning behind it.

Key insights ↓

A ranking system to see where they stand

Social mechanics to feel part of something bigger

A sense of competition and superiority

Solution. I introduced global Ranking and Games as the new motivational core.

Rating, Dice Game, Do Nothing Game

This created a simple, powerful loop ↓

This created a simple, powerful loop ↓

Play

↓

↓

Progress

↓

↓

Compete

↓

↓

Return

↓

↓

Repeat

Design. I redesigned the entire interface to create a more consistent, scalable and modern visual language that fits the new direction.

Design. I redesigned the entire interface to create a more consistent, scalable and modern visual language that fits the new direction.

Typography, spacing, structure, states. Completely unified ✦

Notcoin after (since 2025)

Expected impact. The new Ranking and social mechanics were designed to shift the core behavior loop ↓

Stronger
motivation to return

A clearer sense
of progression

Competition-driven engagement

Competition-driven
engagement

Reduced “mindless
tapping” behaviour

More meaningful long-term retention

A consistent and scalable UI for future features

Current state. Since the redesign is not yet shipped, results are not measured.

However, based on user research and behavioral models, the new system is designed to drive measurable growth ↓

Higher return
frequency

Clear motivation
to come back

Competition-driven engagement

Competition-driven
engagement

Stronger
long-term retention

Meaningful progression instead of aimless tapping

Results will be visible after the full release

Team
Designer: Kirill Sidorets
Manager: Chak Zefir
Developer: Michael Kovzakovich
Type
Redesign
Project
Used tools
Figma
Jitter
Updated in December 2025 by
Kir
Updated in December 2025 by
Kir
Updated in December 2025 by
Kir